MECHANISM OF DETERMINING COMPETITIVE ADVANTAGES OF BUSINESS SYSTEMS IN GLOBAL ENVIRONMENT.

In a global environment, it is impossible to apply national principles of business and the requirements of the laws of an individual state, business systems develop and interact with each other, which requires constant monitoring and forecasting of possible directions of development, therefore, the purpose of the research is to create a mechanism for the identification and evaluation of the competitive advantages of international business entities. Particular importance is the ability of business systems to gain combined competitive advantages in international and local markets, which uses methods of comparative, factor and system-structural analysis, expert evaluations. As a result of the research, the process of ensuring the implementation of competitive advantages of international business entities was formed, which will allow the firm to hold a competitive advantage longer, since the sources of competitive advantage are determined. Advantages of a low level, such as cheap labor or raw materials, can easily be obtained by competitors. Advantages of a higher order are proprietary technology, differentiation based on unique goods or services, reputation of a firm based on enhanced marketing activities, or close customer relationships require more elaboration and resources. Determination of competitive advantages becomes the basis for the formation of information for planning the activities of subjects of international business in conditions of disintegration of the economy. The formed mechanism for identifying competitive advantages has been adapted to the peculiarities of the activities of international business entities, which has made it possible to consistently identify, analyze and exploit competitive advantages in the relevant markets. In the process of implementing the mechanism, it is proposed to use an integral indicator of the assessment of the competitive advantages of subsystems of international business entities, which is adapted at the enterprises of machine building of Ukraine. [ABSTRACT FROM AUTHOR]