The Tourism Efficiency of Holistic Tourism Demonstration Areas in Anhui Province.

Based on the panel data of tourism input-output of holistic tourism demonstration areas in Anhui province from 2011 to 2016, this paper, respectively, adopts DEA model and Malmquist index to measure the comprehensive efficiency of tourism and total factor productivity in these demonstration areas. Then it employs the G index to analyse the spatial distribution features of these areas in 2016. Based on the above studies, this paper classifies these areas into different categories and puts forward strategies for their development. According to the research data from 2011 to 2016, Chizhou ranged first among the 12 Anhui demonstration areas in tourism efficiency; the increase of the average total factor productivity was due to the progress of technology; the tourism efficiency was low in the north and west of Anhui province, and relatively high in the south and high; according to the efficiency and increase rate of these demonstration areas, we could divide them into four types; Grassroots, Young Children, Taurus and Stars, while raising relevant suggestions accordingly. [ABSTRACT FROM AUTHOR]