Using Advertisements in ESL Classroom as Authentic Material.

In this paper we discuss ways and usefulness of using authentic advertisement materials inside the classroom. Media and technology play a major role in our life. Students are usually aware of the value of using these in a proper way. But using media and technologies for their educational practice in a graded manner requires some discretion and skill. Advertisements (Ads) can relate to more than one branch of knowledge. Advertisement can provide plenty of ideas/concepts to write about and suggest many interrelated words. Thus, ads are a good source to develop all language skills, in particular writing skills. This paper will present some ways as to how we can incorporate advertisements in a proper way inside the ESL classroom. Through appropriate activities, both group as well as individual activities, given to students they were able to develop their language skills and also develop communication among themselves using English. These activities led to positive inclination to learn English more effectively. [ABSTRACT FROM AUTHOR]