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Golden eyes expansion with old school playbook.
- Source :
- Crain's Detroit Business; 3/19/2018, Vol. 34 Issue 11, p0001-0001, 1p
- Publication Year :
- 2018
-
Abstract
- The article discusses the expansion plans of Selective Eyewear Elements (SEE Inc.) founder Richard Golden for the eyewear company in Michigan. Topics discussed include designer eyeglass stores being managed by Golden in Southeast Michigan, the marketing methods of the company including word of mouth, e-mail listing and billboard and storefront advertising, and Golden's decision to sell online and to invest in social media.
- Subjects :
- EYEGLASS industry
OPTICAL goods stores
MARKETING
SOCIAL media in business
Subjects
Details
- Language :
- English
- ISSN :
- 08821992
- Volume :
- 34
- Issue :
- 11
- Database :
- Supplemental Index
- Journal :
- Crain's Detroit Business
- Publication Type :
- Periodical
- Accession number :
- 128637421