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In search of business model configurations that work: Lessons from the hybridization of Air Berlin and JetBlue.
- Source :
- Journal of Air Transport Management; Sep2017 Part B, Vol. 64, p139-150, 12p
- Publication Year :
- 2017
-
Abstract
- This paper examines the rise of a distinct alternative to the traditional business model dichotomy between low-cost and full-service carriers (i.e. the hybrid business model) and questions its viability as an alternative for growth and profitability. Using a comparative assessment of business model innovation practices of two well-reputed carriers, Air Berlin and JetBlue, the paper highlights the importance of taking into account several components of a business model when deciding to experiment with it as these choices have important implications for an airline's performance. Our results suggest that, following the transition from a no-frills to a hybrid business model, a misalignment between the value proposition and the other elements of the business model will hinder an airline's ability to achieve a sustainable competitive advantage. [ABSTRACT FROM AUTHOR]
- Subjects :
- ZENO'S paradoxes
TECHNOLOGICAL innovations
BUSINESS models
Subjects
Details
- Language :
- English
- ISSN :
- 09696997
- Volume :
- 64
- Database :
- Supplemental Index
- Journal :
- Journal of Air Transport Management
- Publication Type :
- Academic Journal
- Accession number :
- 124777341
- Full Text :
- https://doi.org/10.1016/j.jairtraman.2016.09.010