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A antropomorfização de animais não humanos na publicidade portuguesa: O caso de ‘A vaca que ri'.

Authors :
FONSECA, RUI PEDRO
Source :
Revista Crítica de Ciências Sociais; mai2017, Issue 112, p25-42, 18p
Publication Year :
2017

Abstract

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Details

Language :
Portuguese
ISSN :
02541106
Issue :
112
Database :
Supplemental Index
Journal :
Revista Crítica de Ciências Sociais
Publication Type :
Academic Journal
Accession number :
123689300
Full Text :
https://doi.org/10.4000/rccs.6555