CSR BECOMES A PART OF THE COMPANY'S STRATEGIC PLAN.

Corporate social responsibility (CSR) may be defined as the actions of an organisation that are targeted towards achieving a social benefit over and above maximising profits for its shareholders and meeting all its legal obligations (Ghillyer 2009). This definition only scratches the surface of a very complex and often elusive topic that has presented organisations as being the image of unchecked greed. CSR is a phenomenon that is growing in prominence and popularity as organisations find themselves in the limelight due to consumer evolution. [ABSTRACT FROM AUTHOR]