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Online Recruitment: Feasibility, Cost, and Representativeness in a Study of Postpartum Women.
- Source :
- Journal of Medical Internet Research; Mar2017, Vol. 19 Issue 3, p1-1, 1p
- Publication Year :
- 2017
-
Abstract
- <bold>Background: </bold>Online recruitment is feasible, low-cost, and can provide high-quality epidemiological data. However, little is known about the feasibility of recruiting postpartum women online, or sample representativeness.<bold>Objective: </bold>The current study investigates the feasibility of recruiting a population of postpartum women online for health research and examines sample representativeness.<bold>Methods: </bold>Two samples of postpartum women were compared: those recruited online as participants in a brief survey of new mothers (n=1083) and those recruited face-to-face as part of a nationally representative study (n=579). Sociodemographic, general health, and mental health characteristics were compared between the two samples.<bold>Results: </bold>Obtaining a sample of postpartum women online for health research was highly efficient and low-cost. The online sample over-represented those who were younger (aged 25-29 years), were in a de facto relationship, had higher levels of education, spoke only English at home, and were first-time mothers. Members of the online sample were significantly more likely to have poor self-rated health and poor mental health than the nationally representative sample. Health differences remained after adjusting for sociodemographic differences.<bold>Conclusions: </bold>Potential exists for feasible and low-cost e-epidemiological research with postpartum populations; however, researchers should consider the potential influence of sample nonrepresentativeness. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 14394456
- Volume :
- 19
- Issue :
- 3
- Database :
- Supplemental Index
- Journal :
- Journal of Medical Internet Research
- Publication Type :
- Academic Journal
- Accession number :
- 122323768
- Full Text :
- https://doi.org/10.2196/jmir.5745