A STUDY ON CRITERIA CONSIDERED BY ACCOMODATION BUSINESSES ON TRAVEL AGENCY CHOICE.

The purpose of this study was to determine the criteria considered by accommodation businesses on travel agency preference. The data was collected from the managers hired in Fethiye and Marmaris hotels using questionnaire technique and analyzed using the statistical package programs. The degree of the criteria affecting the choice such as the contribution of travel agency on hotel advertising, the price offered by travel agency, down payment of travel agency, relations between the hotel and travel agency, the nationality of travel agencies' guests visiting the hotel and so on were determined. This study aimed to contribute the travel agency managers on their marketing strategies needed in order to accomodate their guests. [ABSTRACT FROM AUTHOR]