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Authors :
Cohen, Andy
Source :
Sales & Marketing Management; Dec2003, Vol. 155 Issue 12, p13, 1p, 1 Color Photograph
Publication Year :
2003

Abstract

Presents tips for sales managers to get customers to commit to next year's contract before the year is over. Popularity of low-price promotions; Need to know what kinds of initiatives appeal to customers when offering value-added terms; Means to appeal to the budget needs of customers.

Subjects

Subjects :
SALES executives
SALES promotion
CUSTOMER relations
VALUE added (Marketing)
CONSUMERS

Details

Language :
English
ISSN :
01637517
Volume :
155
Issue :
12
Database :
Supplemental Index
Journal :
Sales & Marketing Management
Publication Type :
Periodical
Accession number :
11597425

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Authors Abstract Subjects Details