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Strategies for EMBRACING LOW-INCOME CONSUMERS.

Authors :
McGahan, A.
Mitchell, W.
Mossman, K.
Leung, D.
Hayden, L.
Sohal, R.
Bhattacharyya, O.
Source :
Rotman Management; Spring2016, p50-55, 6p, 2 Color Photographs
Publication Year :
2016

Abstract

The article discusses several tips on the way for-profit healthcare ventures can make profit from low-income communities around the world including the establishment of operations in both upper an lower income segments.

Details

Language :
English
ISSN :
22937684
Database :
Supplemental Index
Journal :
Rotman Management
Publication Type :
Periodical
Accession number :
115134328

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