Back to Search
Start Over
Qualitative analysis of vehicle needs and perceptions towards the adoption of a reconfigurable vehicle.
- Source :
- Research in Transportation Business & Management; Mar2016, Vol. 18, p85-104, 20p
- Publication Year :
- 2016
-
Abstract
- We explore in which extent the notion of a reconfigurable vehicle, presented as an innovation, is an anticipated need given the current patterns of vehicle occupancy. The main goals of this study are: (i) Identify latent needs towards vehicle purchase choices and use; (ii) Characterize the individual perceptions about car use, in general; (iii) Characterize the individual perceptions about the reconfigurable notion of a vehicle, able to be adapted to daily occupancy requirements. The study is based on data from 4 focus groups. To identify that needs data are analyzed through the QFD VOC. Engineering requirements are translated with HOQ. To explore perceptions data are analyzed using a content analysis methodology with MaxQDA10 software©. Within the context of designing vehicles to comply with European regulations on CO 2 emissions, the results reveal latent needs in human dimensions of the product. The notion of a reconfigurable vehicle was identified as a latent need for different target markets. Stated barriers for the adoption of this particular vehicle do not fully overlap with what individuals ponder when they consider buying a current fuel-based. Educational background was found to contribute for the receptivity of the disruptive proposal. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 22105395
- Volume :
- 18
- Database :
- Supplemental Index
- Journal :
- Research in Transportation Business & Management
- Publication Type :
- Academic Journal
- Accession number :
- 115024042
- Full Text :
- https://doi.org/10.1016/j.rtbm.2016.03.007