Toward Entrepreneurial Success: A Strategic Planning and Analysis Model.

To assess a firm's strategic position, its managers must collect and interpret data regarding the firm itself, its competitors, its stakeholders, and the industry. Having implemented a strategy based on that information, the managers further must measure that strategy's impacts. In this paper, a framework is presented to build theory and guide the strategic decision-making so that entrepreneurs gain a big picture of what is happening with their firm, their competitors, and the industry. [ABSTRACT FROM AUTHOR]