MISSION, MINISTRY, & MARGIN: THE CASE OF RESTORE MINISTRIES AND THE YMCA.

The Restore Ministries case presents the story of a social entrepreneur, Scott Reall, who successfully created Restore, a behavioral healthcare venture, within the YMCA. Despite the initial collaborative success, Restore was at a crossroad. Growth following a "ministry mindset," a mindset in which the goal was to meet everyone's needs regardless of their ability to pay, had produced an inconsistent fee structure, confusion among stakeholders, and branding questions. It also created concerns over business model scalability and sustainability. A key question was whether Restore and the Y were adequately prepared to undertake Reall's vision to the next stage of growth? [ABSTRACT FROM AUTHOR]