EL MERCADO DE LAS PUBLICIDADES DE MEDICAMENTOS E INSUMOS MÉDICOS ESPECIALIZADOS EN EL INTERIOR DE ARGENTINA: EL CASO DE LA «REVISTA DEL CÍRCULO MÉDICO DE CÓRDOBA» Y LA «REVISTA MÉDICA DE CÓRDOBA»,...

Authors :: Rodríguez, María Laura
Carbonetti, Adrián
Rizzi, Gastón
Rivero, Dolores
Source :: Asclepio; jul-dic2014, Vol. 66 Issue 2, p1-16, 16p
Publication Year :: 2014
Abstract: This article provides a case study of the advertising market for medical supplies and medication in Argentina from 1912-1938. The author comments on the magazines "Revista de Círculo Médico de Córdoba" and "Revista Médica de Córdoba," which advertised for these medical products. The marketing strategies at the time are also analyzed.

Subjects :: DRUG advertising
DRUG marketing
MEDICAL supplies
MEDICAL periodicals
MARKETING strategy
ARGENTINE periodicals
MARKETING
HISTORY

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