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Competition-Motivated Sustainability: When Corporate Social Responsibility Increases Marketing's Effect on Firm Performance.

Authors :
Kemper, Jan
Reimann, Martin
Schilke, Oliver
Engelen, Andreas
Wang, Xuyi
Brettel, Malte
Source :
Sustainable Global Marketplace; 2015, p306-306, 1p
Publication Year :
2015

Details

Language :
English
ISBNs :
9783319108728
Database :
Complementary Index
Journal :
Sustainable Global Marketplace
Publication Type :
Book
Accession number :
99514921
Full Text :
https://doi.org/10.1007/978-3-319-10873-5_175