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COGNITIVE PROCESSING OF PERSUASIVE MESSAGE CUES: A META-ANALYTIC REVIEW OF THE EFFECTS OF SUPPORTING INFORMATION ON ATTITUDES.

Authors :
Stiff, James B.
Source :
Communication Monographs; Mar1986, Vol. 53 Issue 1, p75, 15p
Publication Year :
1986

Abstract

Focuses on theoretical developments on the effects of source and message cues in persuasion. Analysis of the Elaboration Likelihood Model of Petty and Cacioppo; Historical approaches to the process of persuasion; Models of information processing.

Details

Language :
English
ISSN :
03637751
Volume :
53
Issue :
1
Database :
Complementary Index
Journal :
Communication Monographs
Publication Type :
Academic Journal
Accession number :
9938702
Full Text :
https://doi.org/10.1080/03637758609376128