Key Success Factors of Innovation Projects of Vegetable Breeding Companies in China.

The vegetable breeding industry is generally recognized as an innovation-driven industry. However, innovation is costly, time-consuming and uncertain. This study aims to identify the key success factors of innovation project performance of vegetable breeding companies (VBCs) in China. Based on empirical data that was collected from 53 innovation projects in 38 VBCs, it was found that integrative capabilities play an important role in the novelty and newness of the innovation to enhance product potential (superiority) and also in improving functional capabilities and in gaining market potential. Furthermore, market competition is a positive factor for inspiring innovation in the breeding industry. [ABSTRACT FROM AUTHOR]