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Insight: Marketers forum metrics - Proving social media's value in China.

Source :
Campaign Asia-Pacific; Oct2014, p1-1, 1p
Publication Year :
2014

Abstract

Scepticism over the astronomical figures reported by online campaigns in China have been mounting for some time now. How are marketers there now measuring social ROI? [ABSTRACT FROM AUTHOR]

Subjects

Subjects :
SOCIAL media in business
MARKETING

Details

Language :
English
ISSN :
22183280
Database :
Complementary Index
Journal :
Campaign Asia-Pacific
Publication Type :
Periodical
Accession number :
98918853

Tools

Authors Abstract Subjects Details