A Framework on Enhancing Competency of Bancassurance Staff in Public and Private Sector Banks.

This is intended to be a conceptual paper providing a framework for enhancing the skills of bancassurance staff in banks particularly scheduled banks. It's a known fact that bankers are trusted a lot in India (unlike in the west) so many people trust bankers even while purchasing Insurance. However, there is a huge gap in bank officers selling Insurance products as the knowledge of insurance is significantly less as they are often more involved in bank work. This framework was developed after conducting a focus group discussion and interviewing people, both from the banks and the insurance industry. This framework is a combination of theory and practice built on the model of continuing education. It does not offer a perfect solution, but a step towards providing a solution. [ABSTRACT FROM AUTHOR]