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Marketing Organizations Need to Get Unstuck: Interaction.

Authors :
Cehrs, Adele
Cecchi, Tyler
Bender, Bill
Harmon, Adam
de Swaan Arons, Marc
van den Driest, Frank
Weed, Keith
Source :
Harvard Business Review; Oct2014, Vol. 92 Issue 10, p18-19, 2p, 1 Color Photograph
Publication Year :
2014

Abstract

Letters are presented from readers responding to the article "Marketing Organizations Need to Get Unstuck" by Marc de Swaan Arons, Frank van den Driest, and Keith Weed from the July-August 2014 issue, along with a response from the authors.

Subjects

Subjects :
PUBLIC relations
MARKETING

Details

Language :
English
ISSN :
00178012
Volume :
92
Issue :
10
Database :
Complementary Index
Journal :
Harvard Business Review
Publication Type :
Periodical
Accession number :
98402660