China's Tencent seeks to accelerate growth of WeChat outside China.

The article discusses that the Chinese internet company Tencent Holdings Ltd. is launching an international marketing campaign for its WeChat messaging application. It states that the company aims to expand its product across 15 markets and increase popularity among users outside China. It notes that marketing will expand to countries including Brazil, India, and Mexico. It mentions that the company recruited soccer player Lionel Messi and international celebrities for their advertisements.