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Creating value through the marketing mix.
- Source :
- Times 100 Case Studies; 2014, p1-4, 4p
- Publication Year :
- 2014
-
Abstract
- The article presents a case study of British retailer Aldi Stores Ltd., one of the most reputable retailers in the business market worldwide. It discusses the origin, growth and success of the retailer. It examines how Aldi used its marketing strategies to increase its market share, stay competitive in the market, and encourage loyal customers.
Details
- Language :
- English
- Database :
- Complementary Index
- Journal :
- Times 100 Case Studies
- Publication Type :
- Report
- Accession number :
- 97269407