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Thinking global - acting local.
- Source :
- Times 100 Case Studies; 2014, p1-2, 2p
- Publication Year :
- 2014
-
Abstract
- The article presents a case study of the business operation of Morgan Crucible Co. PLC, an international group that manufactures advanced components and specialised materials. An overview of the company's history, development, business strategy, customer service and business philosophy is provided. The tasks and activities of the company in industries are also discussed.
- Subjects :
- MATERIALS handling
MARKETING strategy
CUSTOMER services
BUSINESS planning
MANAGEMENT
Subjects
Details
- Language :
- English
- Database :
- Complementary Index
- Journal :
- Times 100 Case Studies
- Publication Type :
- Report
- Accession number :
- 97268840