Comparative versus noncomparative advertising: A meta-analysis.

MLA

Grewal, Dhruv, and Sukumar Kavanoor. “Comparative versus Noncomparative Advertising: A Meta-Analysis.” Journal of Marketing, vol. 61, no. 4, Oct. 1997, p. 1. EBSCOhost, https://doi.org/10.1177/002224299706100401.

APA

Grewal, D., & Kavanoor, S. (1997). Comparative versus noncomparative advertising: A meta-analysis. Journal of Marketing, 61(4), 1. https://doi.org/10.1177/002224299706100401

Chicago

Grewal, Dhruv, and Sukumar Kavanoor. 1997. “Comparative versus Noncomparative Advertising: A Meta-Analysis.” Journal of Marketing 61 (4): 1. doi:10.1177/002224299706100401.