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Marketing politics to voters: late deciders in the 1992 British election.

Authors :
Hayes, Bernadette C.
McAllister, Ian
Source :
European Journal of Marketing; 1996, Vol. 30 Issue 10/11, p135-146, 12p, 2 Charts, 3 Graphs
Publication Year :
1996

Abstract

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Details

Language :
English
ISSN :
03090566
Volume :
30
Issue :
10/11
Database :
Complementary Index
Journal :
European Journal of Marketing
Publication Type :
Academic Journal
Accession number :
9702263012
Full Text :
https://doi.org/10.1108/03090569610149845