THE KEY ROLE OF INVESTMENTS IN HIGHER EDUCATION.

The education is essential for the future of the young generation and the development of the countries. The paper emphasizes the consequences of investments in higher education, and its effectiveness, in correlation with the labour market requirements and perspectives. It is also proposed a few options regarding the appropriateness and effectiveness of the use of investment resources between the attending the university courses, starting a business or employing in a company in the context of post-crisis economic recession. At the same time, the paper emphasizes the role of higher education in the formation of new opinions, solutions and leaders should guide future societies in beneficial directions. [ABSTRACT FROM AUTHOR]