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Mastering the Dynamics of Innovation: How Companies Can Seize Opportunities in the Face of Technological Change (Book).
- Source :
- Journal of the Academy of Marketing Science; Fall96, Vol. 24 Issue 4, p379, 2p
- Publication Year :
- 1996
-
Abstract
- Reviews the book "Mastering the Dynamics of Innovation: How Companies Can Seize Opportunities in the Face of Technological Change," by James M. Utterback.
- Subjects :
- TECHNOLOGICAL innovations
NONFICTION
Subjects
Details
- Language :
- English
- ISSN :
- 00920703
- Volume :
- 24
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- Journal of the Academy of Marketing Science
- Publication Type :
- Review
- Accession number :
- 9610060987