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NETWORK MEETS NET.
- Source :
- BusinessWeek; 7/15/96, Issue 3484, p68-70, 2p, 2 Color Photographs
- Publication Year :
- 1996
-
Abstract
- Looks at the joint venture between Microsoft Corp. and NBC to form a cable-news Web site. Reason why Microsoft Corp. risked more than $500 million for MSNBC; How Microsoft and NBC are aware that their goals are long term; How MSNBC venture is a key step in expanding beyond broadcasting for NBC; The economic attractiveness of the partnership for both companies; MSNBC's key edge over other news startups in distributions.
- Subjects :
- CABLE television networks
Subjects
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 3484
- Database :
- Complementary Index
- Journal :
- BusinessWeek
- Publication Type :
- Periodical
- Accession number :
- 9607157657