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Economías de escala publicitarias en grandes empresas en México 2008-2011.

Authors :
Cruz Rodríguez, Ignacio Javier
Source :
Estudios Gerenciales; ene-mar2014, Vol. 30 Issue 130, p3-9, 7p
Publication Year :
2014

Abstract

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Details

Language :
Spanish
ISSN :
01235923
Volume :
30
Issue :
130
Database :
Complementary Index
Journal :
Estudios Gerenciales
Publication Type :
Academic Journal
Accession number :
96043479
Full Text :
https://doi.org/10.1016/j.estger.2014.02.004