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GAINING MOMENTUM.
GAINING MOMENTUM.
- Source :
- Film Journal International; May2014, Vol. 117 Issue 5, p50-53, 4p
- Publication Year :
- 2014
-
Abstract
- The article looks at the increasing amounts of revenue related to advertising through motion picture theater screens. Information is provided on revenue research by the Cinema Advertising Council (CAC) for 2013, with comments from CAC executives Katy Loria and John McCauley included. Particular attention is given to the increases in travel and leisure advertising in theaters, as well as in categories such as automotive, consumer electronics, and computer software.
Details
- Language :
- English
- ISSN :
- 15269884
- Volume :
- 117
- Issue :
- 5
- Database :
- Complementary Index
- Journal :
- Film Journal International
- Publication Type :
- Periodical
- Accession number :
- 95694567