Inducible or Not—A Telltale from Two Movies.

By content analyzing two movies,Crocodile Dundee(1986) andAustralia(2008), this paper empirically examined some arguments found in the extant literature that are related to film-induced tourism.Crocodile Dundeeusually received the accolade of inducing tourism, whileAustraliawas copromoted by Tourism Australia to help revive the dwindling tourist arrivals. This paper does not suggest which movie induces more tourism to Australia. Rather, through comparison and identification of differences, it tries to explore the factors that might be associated with tourism-inducible film. After decomposing two films into individual temporal segments, 583 shots ofCrocodile Dundeeand 2,604 shots fromAustraliawere extracted and analyzed respectively. The findings indicate thatCrocodile Dundeehad relatively more landscape scenes and longer duration per shot by including less cuts (visual information) thanAustralia. Suggestions for future research in this area and marketing potential are also briefly examined. [ABSTRACT FROM AUTHOR]