A Study on Project Partner's Alignment Process and Value Innovation.

From the perspective of partner selection and coordination, this study aims to explore how businesses, with resources- and time-constraints, select their strategic partners and coordinate with them. In addition, how this collaboration establishes a closer bond which complements effectively the partners' resources and strategic objectives, creates innovative values and consequently meets customers' demand. This study finds that collaboration-based negotiation and communication would enable the development of a close cooperative partnership. Such relationship allows partners to generate shared values, cultures and long-term orientation. Furthermore, when facing new technical-based demands, this partnership would provide a solid base and transform itself from a collaboration-based into a relationship-based cooperation by further integrating their technology, communication and resources-sharing; so that projects can be completed at a faster pace and innovation values to be developed. [ABSTRACT FROM AUTHOR]