The New Environmentalists.

The article offers a discussion about how environmentalists can foster innovation and resource productivity by speaking out for the right kind of regulatory standards and by educating the public to demand environmental solutions. Environmental organizations can support industry by becoming sources of information about best practices that may not be well known outside of a few pioneering companies. Among U.S. environmental groups, the Environmental Defense Fund has been an innovator in its willingness to promote market-based regulatory systems and to work directly with industries.