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Radio waves.
- Source :
- Restaurant Hospitality; Jul95, Vol. 79 Issue 7, p23, 3/4p, 1 Black and White Photograph
- Publication Year :
- 1995
-
Abstract
- Enumerates suggestions regarding radio advertisement for restaurants, as stated by executives at production houses. Deciding on a selling point; Use of a catchy opening; Stimulation of listeners to act now; Simplicity of the message; Use of a conversational language; Repetition of core message. INSET: Radio free advice (Placing radio commercials)..
- Subjects :
- RADIO advertising
RESTAURANTS
Subjects
Details
- Language :
- English
- ISSN :
- 01479989
- Volume :
- 79
- Issue :
- 7
- Database :
- Complementary Index
- Journal :
- Restaurant Hospitality
- Publication Type :
- Periodical
- Accession number :
- 9508032488