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Niche picking.

Authors :
Scurlock, James
Soeder, John
Source :
Restaurant Hospitality; Mar95, Vol. 79 Issue 3, p32, 1p, 3 Color Photographs
Publication Year :
1995

Abstract

Focuses on the concept of niche marketing as it applies to restaurants. Emergence of three types of players in the 1990s; Defining a niche; Survival rate.

Subjects

Subjects :
MARKET segmentation
RESTAURANTS

Details

Language :
English
ISSN :
01479989
Volume :
79
Issue :
3
Database :
Complementary Index
Journal :
Restaurant Hospitality
Publication Type :
Periodical
Accession number :
9504115250