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PAPER CHASE.
- Source :
- Medical Marketing & Media; Mar2014, Vol. 49 Issue 3, p34-37, 4p
- Publication Year :
- 2014
-
Abstract
- The article discusses the impact of the fundamental shift to digital on medical professions media in the U.S. It explains the downward spiral in medical journals' spending in 2013 and the willingness of pharmaceutical marketers to take some risks as digital offerings continue to expand in both their scope and ambition. It also cites the top advertised categories and brands and the success enjoyed by oncology publication.
Details
- Language :
- English
- ISSN :
- 00257354
- Volume :
- 49
- Issue :
- 3
- Database :
- Complementary Index
- Journal :
- Medical Marketing & Media
- Publication Type :
- Periodical
- Accession number :
- 94929765