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Influencing public awareness to prevent male suicide.
- Source :
- Journal of Public Mental Health; 2014, Vol. 13 Issue 1, p40-50, 11p
- Publication Year :
- 2014
-
Abstract
- Purpose -- The purpose of this paper is to report findings from a formative evaluation of a suicide prevention public awareness campaign -- Choose Life, North Lanarkshire. The focus is on preventing male suicide. The paper explores how the public campaign supports a co-ordinated and community-based direction for suicide prevention work, and examines how good practice can be identified, spread, and sustained. Design/methodology/approach -- The paper draws on data collected from March to November 2011, using mixed primary research methods, including a quota survey, discussion groups with the general public, and stakeholder interviews. Findings -- The campaign effectively raised the suicide awareness of a substantial proportion of those targeted, but with regional variations. It also affected the attitudes and behaviour of those who were highly aware. However, men and women engaged somewhat differently with the campaign. The sports and leisure settings approach was effective in reaching younger men. Practical implications -- The paper discusses emerging considerations for suicide prevention, focusing on gender and approaches and materials for engaging with the public as "influencers". There are challenges to target audiences more specifically, provide a clear call to action, and engage the public in a sustained way. Originality/value -- This paper reflects on insights from a complex programme, exceptional in its focus on targeted sections of the public, especially young males. The paper indicates the importance for research and practice of intersecting dimensions of male identity, stigma and mental health, and other risk and protective factors which can inform campaigns highlighting talk about suicide among men. [ABSTRACT FROM AUTHOR]
- Subjects :
- SUICIDE prevention
SUICIDE risk factors
UNEMPLOYMENT & psychology
AGE distribution
CHI-squared test
FOCUS groups
INTERVIEWING
RESEARCH methodology
MEN
PUBLIC health
QUESTIONNAIRES
SEX distribution
STATISTICS
TEACHING methods
HEALTH literacy
EVALUATION of human services programs
DATA analysis software
DESCRIPTIVE statistics
Subjects
Details
- Language :
- English
- ISSN :
- 17465729
- Volume :
- 13
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- Journal of Public Mental Health
- Publication Type :
- Academic Journal
- Accession number :
- 94566385
- Full Text :
- https://doi.org/10.1108/JPMH-05-2013-0028