The value of value in CCT.

MLA

Venkatesh, Alladi, and Lisa Peñaloza. “The Value of Value in CCT.” Marketing Theory, vol. 14, no. 1, Mar. 2014, pp. 135–38. EBSCOhost, https://doi.org/10.1177/1470593113500386.

APA

Venkatesh, A., & Peñaloza, L. (2014). The value of value in CCT. Marketing Theory, 14(1), 135–138. https://doi.org/10.1177/1470593113500386

Chicago

Venkatesh, Alladi, and Lisa Peñaloza. 2014. “The Value of Value in CCT.” Marketing Theory 14 (1): 135–38. doi:10.1177/1470593113500386.