Shave, Trim or Style.

The article focuses on the trend of sales of razors and blades to promote differences of clean-shave and facial hair grooming. Topics discussed include introduction of the razor company Gillette Co. body and beard trimmer Fusion ProGlide Styler and men's razor Fusion ProGlide SilverTouch, introduction of shave and trim razor for women by the razor company BIC USA Inc. and "Kiss and Tell" social experiment event conducted by personal care product manufacturer Procter & Gamble Co.