South Korean Literature in the Age of the Korean Wave: Soft Power, Literary Value, and Cultural Policy in South Korea.

South Korean popular culture has generated a great deal of interest abroad, making South Korea into a potentially major soft power. In spite of the global dissemination of South Korean popular music and television drama, there is a genre that remains relatively unknown abroad: literature. This paper seeks to explain the reasons why South Korean literature is not part of the Korean Wave. In addition, the paper points to the potential problems of cultural policy that seeks to export "culture": global popularity may very well vitiate cultural content. [ABSTRACT FROM AUTHOR]