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Sea Changes in the Electrical Channel.
- Source :
- Electrical Wholesaling; Jan2014, Vol. 95 Issue 1, p17-23, 4p
- Publication Year :
- 2014
-
Abstract
- The article focuses on a study titled "Sea Changes in the Electrical Channel: Technology and Multi-Generational Workforce" which states that electrical distributors need to offer online ordering to compete against multinational corporations AmazonSupply and Google Inc. market. Topics include selling offerings by the electrical distributor channel, investments by distributors to boost their online shopping presence and using customer relationship management (GRM) tools for managing interaction. INSET: EDITOR'S NOTE.
- Subjects :
- ONLINE shopping
INTERNET marketing
CUSTOMER relationship management
Subjects
Details
- Language :
- English
- ISSN :
- 00134430
- Volume :
- 95
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- Electrical Wholesaling
- Publication Type :
- Periodical
- Accession number :
- 94180406