Cite
Spokesperson Fame and Vividness Effects in the Context of Issue-relevant Thinking: The Moderating Role of Competitive Setting.
MLA
Heath, Timothy B., et al. “Spokesperson Fame and Vividness Effects in the Context of Issue-Relevant Thinking: The Moderating Role of Competitive Setting.” Journal of Consumer Research, vol. 20, no. 4, Mar. 1994, pp. 520–34. EBSCOhost, https://doi.org/10.1086/209367.
APA
Heath, T. B., McCarthy, M. S., & Mothersbaugh, D. L. (1994). Spokesperson Fame and Vividness Effects in the Context of Issue-relevant Thinking: The Moderating Role of Competitive Setting. Journal of Consumer Research, 20(4), 520–534. https://doi.org/10.1086/209367
Chicago
Heath, Timothy B., Michael S. McCarthy, and David L. Mothersbaugh. 1994. “Spokesperson Fame and Vividness Effects in the Context of Issue-Relevant Thinking: The Moderating Role of Competitive Setting.” Journal of Consumer Research 20 (4): 520–34. doi:10.1086/209367.