Guest Editorial: Pollay's Pertinent and Impertinent Opinions: "Good" versus "Bad" Research.

The final issue of the Journal of Advertising for 1993 contains a series of editorials about tobacco advertising. The series is keyed by Jean Boddewyn with responses from Lawrence Soley and Richard Pollay. Certainly the issue raised by Boddewyn concerning the appropriate venue for this type of research has been discussed and challenged in that series. However, the response from Pollay goes beyond the issue of where smoking/advertising related research should be published. The Pollay editorial raises additional issues for debate and contains some "facts" which call for correction. [ABSTRACT FROM AUTHOR]