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A JUICY NEW APPLE?

Authors :
Rebello, Kathy
Gross, Neil
Source :
BusinessWeek; 3/7/94, Issue 3361, p88-90, 3p, 2 Color Photographs, 1 Graph
Publication Year :
1994

Abstract

Reports on Apple Computer Inc.'s plan to launch a family of Macintoshes using the PowerPC chip. Challenge of moving customers to a new architecture; Strategy to save the company; Marketing and pricing of the Power Macintosh; Goal of the designing team.

Details

Language :
English
ISSN :
00077135
Issue :
3361
Database :
Complementary Index
Journal :
BusinessWeek
Publication Type :
Periodical
Accession number :
9404193020