The Wall Street beat.

This article focuses on the courtesy of Off Wall Street Jam, a New York-based firm that helps executives act out their musical fantasies. Yale Berlent, a Yale alumnus, and his partner, John Watts, a 31-year-old Brown grad, founded the Jam in 1990 by pooling $150,000 of their equipment and savings. Musicians by trade, Berlent and Watts leased a 2,000- square foot space and purchased additional new and secondhand musical instruments-drums, guitars, electric organs. Then they printed up a few hundred flyers and handed them out during the Wall Street lunch hour.