Cite
The Role of Optimum Stimulation Level in Exploratory Consumer Behavior.
MLA
Steenkamp, Jan-Benedict E. M., and Hans Baumgartner. “The Role of Optimum Stimulation Level in Exploratory Consumer Behavior.” Journal of Consumer Research, vol. 19, no. 3, Dec. 1992, pp. 434–48. EBSCOhost, https://doi.org/10.1086/209313.
APA
Steenkamp, J.-B. E. M., & Baumgartner, H. (1992). The Role of Optimum Stimulation Level in Exploratory Consumer Behavior. Journal of Consumer Research, 19(3), 434–448. https://doi.org/10.1086/209313
Chicago
Steenkamp, Jan-Benedict E. M., and Hans Baumgartner. 1992. “The Role of Optimum Stimulation Level in Exploratory Consumer Behavior.” Journal of Consumer Research 19 (3): 434–48. doi:10.1086/209313.