EMI: Technology brings the music giant a whole new spin.

The article discusses the major reengineering of the entire supply chain of record distributor EMI Records Group North America, including its manufacturing, distribution and information systems, which began in 1992. It describes the costly bottlenecks experienced with the company's previous system such as regularly derailing special promotions with its retailers. It also discusses EMI's efficiency and labor productivity resulting from updating its entire system.