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SHORT, DROLL DILBERT HAS MADE SCOTT ADAMS A BAG OF LOOT, THANKS TO SOME VERY CLEVER E-MAIL MARKETING.

Source :
Forbes; 6/3/1996 Frobes ASAP Supplement, p115-117, 2p
Publication Year :
1996

Abstract

The article discusses the cartoon and caricature artist Scott Adams, the creator of the "Dilbert" cartoons, a humorous, satirical, cartoon strip about office culture. It chronicles the email marketing campaign that increase syndication and allowed Adams to turn the cartoon into a significant source of income.

Details

Language :
English
ISSN :
00156914
Database :
Complementary Index
Journal :
Forbes
Publication Type :
Periodical
Accession number :
92972795