Imagining ‘human Bodhisattva’ via televisual discourse: media platform of the Tzu-Chi organisation.

Seeing the limitation of the thesis of ‘mediatisation of religion’ (Hjarvard 2008; 2011), I would like to present a case study of Buddhist organisational usage of televisual discourse in Taiwan in this article. The example of one of the most watched prime-time docudramas—Da-Ai Drama (produced by an iconic Taiwanese Buddhist organisation, Tzu-Chi)—challenges the limited scope of ‘mediatisation of religion’ and encourages a critical review of the terms ‘religions’ and ‘secularisation’. The article also explicates the way in which Tzu-Chi utilizes multimedia approach to transfer the ideal of celestial Bodhisattva into a discourse of ‘human Bodhisattva’, which encourages the laity to participate in Tzu-Chi's voluntary programmes. A sect of acting philosophy is reinforced through multimedia approach and a wide range of voluntary programmes in the organisation. [ABSTRACT FROM AUTHOR]